haku: @author Holbrook, M.B. / yhteensä: 9
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1.
Modeling the appeal of movie features to demographic segments of theatrical demand
Journal of Cultural Economics
2010 : VOL. 34:4, p. 299-315
 2010 Redondo, I.
Holbrook, M.B.
2.
Illustrating a systematic approach to selecting motion pictures for product placements and tie-ins
International Journal of Advertising
2008 : VOL. 27:5, p. 691-714
 2008 Redondo, I.
Holbrook, M.B.
3.
Art versus commerce in the movie industry: A two-path model of motion-picture success
Journal of Cultural Economics
2008 : VOL. 32:2, p. 87-107
 2008 Holbrook, M.B.
Addis, M.
4.
Nostalgia for early experience as a determinant of consumer preferences
Psychology & Marketing
2003 : APR, VOL. 20:4, p. 275-302
 2003 Schindler, R.M.
Holbrook, M.B.
5.
The netvertising image: Netvertising image communication model (NICM) and construct definition
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 15-27
 2002 Stern, B.B.
Zinkhan, G.M.
Holbrook, M.B.
6.
Timews square, Disneyphobia, HegeMickey, the Ricky Principle, and the downside of the entertainment economy: it's fun-dumb-mental
Marketing Theory
2001 : VOL 1:2, p. 139-163
 2001 Holbrook, M.B.
7.
The role of myth in creative advertising design: theory, process and outcome
Journal of Advertising
2001 : SUMMER, VOL. 30:2, p. 1-25
 2001 Johar, G.V.
Holbrook, M.B.
Stern, B.B.
8.
Consumer Responses to Advertising: The Effects of AD Content, Emotions, and Attitude toward the Ad on Viewing Time
Journal of Consumer Research
1991 : MAR, VOL. 17:4, p. 440-453
 1991 Olney, T.
Holbrook, M.B.
Batra, R.
9.
A note on sadomasochism in the review process: I hate when that happens
Journal of Marketing
1986 : SUMMER, VOL. 50:3, p.104-108
 1986 Holbrook, M.B.
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